AABSA serves two main groups: Clients and Creatives.
Under the umbrella of "creative," we have photographers, illustrators, CD/writers, CD/art directors, and all advertising agencies and design houses.
In our contest format, each member of our groups is introduced to each other, and importantly, they are all given a way to learn more about each other, and contact each other if a business opportunity arises.
For our Client judges, they have the opportunity to be exposed to hundreds of creative shops at their own speed, and to contact whom they want and when they want with no pressure.
AABSA maximizes the potential of the creative contest.